Free tool

CPM · CPC · CTR calculator

Enter what a campaign cost and what it delivered — impressions, clicks, conversions — and get every cost and click-through metric at once.

Campaign numbers

Fill in what you have; metrics appear as soon as they're computable.

Total cost

Any currency — results use the same unit.

Impressions

Clicks

Conversions — optional

Purchases, sign-ups or leads from the campaign. Unlocks CPA and CVR.

cost per 1,000 impressions

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cost per click

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clicks ÷ impressions

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cost per conversion

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conversions ÷ clicks

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Enter cost plus impressions or clicks to see metrics.

Benchmarks vary wildly by channel and market — compare campaigns against your own history, not global averages.

A cheap CPM with a weak CTR can still mean an expensive click — read the three together.

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